South Metropolitan Higher Education Consortium

South Metropolitan Higher Education Consortium

Three Decades of Higher Education Excellence Through Collaboration

Marketing Video

There are many negative messages in the press lately about the value of a college education. To counteract those messages, the SMHEC Marketing Committee, led by Delores Brooks at MVCC, created a short video around the theme of “Why Should I Go To College?” The video provides statistics about the financial and career benefits of a post-secondary education. Statistics about the demand for workers with post-secondary degrees are provided, and the incremental life-time earnings for each type of post-secondary degree/certification are highlighted.  Why go to college


The video also includes an interview with Heather Cang, Vice President for Career Services at

Ms. Cang discusses the career advantages of a post-secondary degree. The video is designed to allow each institution to add its own content.